1. Capture customer information in
one place, one way, one time
Information flow is centered on the customer, allowing
for unlimited
individual detail while maintaining common elements
that can be
used to manage and compare multiple types of customer
information.
2. Create one company wide relationship
for each customer by sharing customer information
across an organization
Universal access to all customers company wide
ensures that everyone in a company knows the customer
in the same way regardless of their relationship
with the customer
3.Manage multiple relationships using
one process and one application…
Managing customer information as elements of
a story allows both the user and the application
to recreate events, facts, and their intent or
relationship as told by the author and in turn
share knowledge and wisdom with actual events.
